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USA: Amazon Prime Video ad-tier is growing 7 MAY 2024

Trends

USA: Amazon Prime Video ad-tier is growing

Data from Hub Entertainment Research revealed that the launch of Amazon Prime Video’s ad-supported tier has shaken up the streaming advertising ecosystem.
Imagen Ya hay más hogares con Netflix que con DVR en Estados Unidos 3 MAY 2024

Trends

What are the most effective streaming bundling strategies?

Omdia reveals that Netflix has a dominant position due to direct subscription access and varied bundling options, while other streamers, like Amazon Prime Video and HBO Max, use different bundling strategies, showcasing the industry's evolution into essential household services.
Thomas Drachkovitch and Jason Hafford teamed up at Dream Bay Entertainment 24 APR 2024

Production

Thomas Drachkovitch and Jason Hafford teamed up at Dream Bay Entertainment

The former Amazon executive joined the ex Creative Arts Agency (CAA) agent to lead the UK-based talent agency and production business.
Pamela Anderson´s Earthday 365 channel launches on Amazon Freevee in the USA 11 APR 2024

Distribution

Pamela Anderson´s Earthday 365 channel launches on Amazon Freevee in the USA

It´s a new environmentally focused FAST channel. Initially it will be drawing from an extensive 2,500-hour content lineup.
Eccho Rights closed a deal with India\ 1 APR 2024

Deals

Eccho Rights closed a deal with India's Amazon miniTV for Turkish Dramas

It's part of the strategy to bring Turkish audiovisual content closer to Indian audiences. The titles are "Hear Me," "Dreaming of You," and "Love Puzzle".