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Recently, Globo partnered with Amazon Prime to stream the telenovela across all Latin American countries, excluding Brazil. Last year, "Brazil Avenue" received its first international adaptation. As part of an unprecedented agreement between Globo and Ay Yapim, Turkey’s leading telenovela producer, the adaptation was titled "Leyla".

The partnership gives Popcorn Storm access to Banijay UK's Scripted Hub and a first-look distribution deal with Banijay Rights. The company, led by Tom Harper and Negeen Yazdi, has titles in development with BBC, Netflix, Peacock, and Amazon, and previously delivered global hits including “The Aeronauts” and “A Gentleman in Moscow.”

Barb reports 20.1 million UK homes used at least one SVOD service in Q1 2025, with Netflix leading at 59.2% penetration. Paramount+ posted the strongest quarterly growth, up 16% to 3.1 million homes, while Amazon Prime Video saw 87% of its 13.4 million homes on its ad-supported tier.

The news comes during a time of major shifts at Amazon, both in the U.S. and overseas. Studio head Jennifer Salke recently left the company, shortly after international originals chief James Farrell and UK managing director Chris Bird also stepped down.

By Q2 2024, 91% of niche SVOD subscriptions came through aggregators, with Amazon Channels accounting for 58%. Channels users are more engaged, with 65% calling TV essential and two-thirds favoring exclusive, first-season content.