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Licensed vs. Original: which one is getting more ads on Netflix? 21 JUL 2025

Markets

Licensed vs. Original: which one is getting more ads on Netflix?

According to Ampere Analysis original programming on Netflix averages 5.7 minutes of ads per hour compared to 5.1 minutes for licensed content, highlighting strategic monetization of in-house productions.
UK screen industries create jobs for over 190,000 people 29 APR 2025

Markets

UK screen industries create jobs for over 190,000 people

A study from ScreenSkills and 4Skills, conducted by Ampere Analysis, has provided a first-of-its-kind detailed look at the British Screen Industry's off-screen workforce, enabling ScreenSkills to develop the talent and expertise required to build a world-leading, inclusive, and adaptable workforce for the UK screen industry.
MFE to boost Pan-European strategy with ProSiebenSat.1 acquisition 14 APR 2025

Deals

MFE to boost Pan-European strategy with ProSiebenSat.1 acquisition

According to Ampere, the acquisition would position MFE among the top players in Europe, with €3.6 billion in combined TV ad revenues and a stronger presence in key markets beyond Italy and Spain.
Global streamers accelerate shift in scripted commissions beyond North America 11 APR 2025

Markets

Global streamers accelerate shift in scripted commissions beyond North America

According to Ampere, North America’s share of new Scripted series fell to 37% in H2 2024, while Asia Pacific reached a record 20%, driven by rising investment in local Originals across Japan, India, and Thailand.
Streaming algorithms surpass word-of-mouth in viewer influence 27 MAR 2025

Trends

Streaming algorithms surpass word-of-mouth in viewer influence

Ampere's recent analysis shows that personalized recommendations now drive 26% of global viewing decisions, beating word-of-mouth at 23%. Among 25–34-year-olds and parents of young children, that figure jumps to 30% and 31%, respectively.