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USA: Premium SVOD added 3.5 million new subscribers quarterly in 2024 6 JAN 2025

Markets

USA: Premium SVOD added 3.5 million new subscribers quarterly in 2024

Antenna’s annual subscription report revealed that while millions of consumers continue to join the Premium SVOD market, the pace of new subscriber growth has slowed.
Antenna Group appoints Henning Tewes as Group Chief Executive Officer 16 DEC 2024

Corporate Moves

Antenna Group appoints Henning Tewes as Group Chief Executive Officer

This move underscores the Group’s commitment to driving growth and innovation across its global operations.
USA: Specialty SVOD growth outpaced Premium SVOD 13 SEP 2024

Trends

USA: Specialty SVOD growth outpaced Premium SVOD

A new edition of Antenna’s "State of Subscriptions” report revealed that the category increased by 26.9% YoY in 2023 and 19.8% into 2024.
Peacock’s average daily sign-ups grew 5.6x ahead of the Olympics 23 AUG 2024

Trends

Peacock’s average daily sign-ups grew 5.6x ahead of the Olympics

A research by Antenna observed 2.8M sign-ups to Peacock between July 25 and July 31, approaching levels of other major events, such as the NFL.
USA: 65% of internet households watch videos on mobile phones 16 AUG 2024

Trends

USA: 65% of internet households watch videos on mobile phones

A research by Parks Associates and JW Player revealed that 67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.