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Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.

The government-backed plan focuses on boosting production capacity, fostering talent development, and enhancing Korea’s competitive edge in the global animation market. Strategic support for streaming content, co-productions, and technological innovation will drive long-term industry growth.

Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.

In addition to Cleland’s appointment, Simon Hebblewhite, has been promoted to senior director, finance; and Jane McLaren has been promoted to director, PR and communications.

The global film and television industry showed a moderate recovery in February, with EMEA leading growth due to tax incentives and rising Arabic content demand, APAC stabilizing with a 4% production increase, and the Americas maintaining steady output. Streaming giants like Netflix continued to shape market trends, investing in localized content and expanding their global influence.