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The transaction values the satellite TV provider, Tata Play, at about $1 billion, Bloomberg News reported, citing unidentified people familiar with the matter. Tata Sons, the holding company of Tata Group, had already bought a 10 percent stake held by state-owned Singaporean investment vehicle Temasek Holdings for around $100 million, local media reported.

After a slow start since its launch last November, around 1 million accounts are thought to be subscribed to Netflix’s ad-supported tier in the United States, according to internal figures seen by Bloomberg.

Bloomberg Linear Channels, available across more than 60 Major Territories, will Roll Out over the Coming Weeks on SHTV’s Enhanced Desktop Platform & iOS Mobile/Tablet App via The Apple Store & Fire Stick.

The culinary channel will be added alongside Philo’s existing FAST channels Bloomberg; Revry; Players TV; Ryan and Friends; and pocket.watch.