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Subscription-based viewing grew 26% year-over-year despite an 18% price hike, as HBO Max's entry via BluTV and Netflix’s local dominance reshape competition.

Subscribers can watch WBD’s content offering on Max, such as S2 of “The last of us” and the final season of “The Handmaid’s tale."

Turkish streaming service BluTV will evolve into Max since mid April. Turkey becomes the 77th Max territory and marks a significant moment in the globalization of WBD’s streaming service that now has 116.9 million subscribers after adding 6.4 million in Q4 2024.

Arriving early in 2025, this will be the 74th country where the platform is launched.

The exec has been named Warner Bros Discovery’s Vice President of Local Original Productions, Local Channels and Streaming Operations Lead for Turkey. Oflaz was previously CEO of streamer BluTV, which WBD acquired at the end of last year.