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TF1 and M6 have offered to keep their advertising businesses separate for three years after their merger in an attempt to secure regulatory approval of the fusion.

The French commercial broadcast groups will enter exclusive negotiations, unanimously approved by the Boards of Groupe Bouygues, RTL Group, Groupe TF1, and Groupe M6, to merge related company activities.

Groupe TF1, Groupe M6, Groupe Bouygues and RTL Group announced that they have signed agreements to enter into exclusive negotiations to merge the activities of Groupe TF1 and Groupe M6 and create a major French media group.