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The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.

The studio celebrates the milestone with new pan-European licensing deals in toys, stationery, and apparel, including a nationwide anniversary campaign with HMV and capsule collections from Fashion UK and Sahinler.

Based on the Emmy and BAFTA Award-winning global phenomenon, this brand-new game brings the charm and fun of the beloved animated TV series.

Post–$8.4B merger with Skydance, Paramount plans to more than double annual movie output from eight to 15, while maintaining key cable networks and striking a balanced spending strategy between films and series.

The new digital brand unites six top UK beauty influencers with a combined 10M followers, aiming to redefine beauty content through long-form, entertainment-driven formats and strategic brand partnerships.