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The company partners with Mediascope to drive growth. The focus will be on developing premium, high-impact content across formats and platforms, where brands become an integral part of the storytelling.

The simultaneous launch will allow millions of households across Latin America to enjoy this production on two complementary platforms: Kanal D Drama, the Spanish-language channel and SVOD app for Turkish dramas, and Lifetime, a multi-platform entertainment brand created by and for women.

The deal strengthens CJ ENM’s strategy to expand its global IP footprint in high-growth markets. By leveraging premium K-Drama content, the company targets increased viewership and brand presence in Latin America.

The Chief Revenue and Strategy Officer of Just For Entertainment Distribution explains the recent rebranding of the company and emphasizes the objective to expand in Latin America.

Latest FAST channel from All3Media International will showcase a range of drama genres, as well as dedicated themed days, with ‘Crime Sundays’ airing throughout April.