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Hub’s Video Branding study found that more than a third of consumers (37%) signed up for a new streaming service in the past year to watch a specific show. But that number is declining, as original content production slows and shows struggle to break through the noise. Nearly the same share of viewers who say they plan to sign up for a service (27%) also say they plan to cancel one (30%).

The rebranding shows the studio's commitment to quality and innovation and highlights the unique connection with the city where technology and creativity merge.

This rebranding not only shows the studio's commitment to quality and innovation, but also highlights the unique connection with the city where technology and creativity merge.

The new branding includes a redesigned company logo symbolizing Studio 100 International’s commitment to innovation and creativity.

Through these changes, the company, credited with the production of unscripted shows in Mexico, including "Divina Comida," "Bake Off," and the hit franchise "Acapulco Shore,” hopes to enhance its global presence.