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The acclaimed Brazilian series, originally premiered on AXN Brazil in 2024 and set for Record TV in 2025, expands internationally with an Indian adaptation tackling gender-based violence.

The Brazilian company will bring exclusive premieres, telenovelas, series, documentaries, and formats to the event. On September 2, at the Onyx Hotel, it will host a lunch to showcase its main products and presence in the territory.

Marking its 10th anniversary, the campaign will showcase Russian films free of charge in China, India, Brazil, UAE, Mexico, Argentina, and 31 other countries, reflecting growing international interest in Russian cinema.

MFF & CO, uniquely positioned with teams in both Brazil and the U.S., will work alongside experienced U.S. writers, reimagining each series in the traditional American format with multiple seasons.

The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.