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USA: Streaming bundles drive loyalty as consumers hit spending limits 13 AUG 2025

Markets

USA: Streaming bundles drive loyalty as consumers hit spending limits

Hub Entertainment Research’s 2025 “Monetizing Video” study finds the average U.S. household spends $83 a month on TV services, with 42% of bundle subscribers more likely to stay, while low price, binge access, and live sports remain key value drivers.
USA: Bundles over loyalty, families drive spend but not stickiness 26 JUN 2025

Markets

USA: Bundles over loyalty, families drive spend but not stickiness

Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.
Nearly half of Norwegian households now have streaming bundles via operators 17 DEC 2024

Markets

Nearly half of Norwegian households now have streaming bundles via operators

Mediavision data showed that this segment experienced significant growth throughout 2024.
Operator-led streaming bundles gain a new momentum 26 SEP 2024

Forecasts

Operator-led streaming bundles gain a new momentum

A new research by Omdia revealed that by 2029, bundling is expected to generate 540 million online video streaming subscriptions, or 25% of the global market.
Disney to increase prices across streaming standalone plans and bundles 7 AUG 2024

Streaming

Disney to increase prices across streaming standalone plans and bundles

Cost of Disney+, Hulu and Max packages to remain unchanged. Additionally, the streamer will introduce four new curated playlists for Premium subscribers this fall, with content refreshed monthly.