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Diversity, the new key for the bundling wars 20 MAY 2024

Trends

Diversity, the new key for the bundling wars

A study by Hub Intel revealed users look for bundles that offer access to other services more than SVOD, including high speed internet and music streamers.
The new bundling wars: the turn of Netflix, Apple TV+, and Peacock 15 MAY 2024

Streaming

The new bundling wars: the turn of Netflix, Apple TV+, and Peacock

Comcast CEO Brian Roberts introduced the StreamSaver bundle at the MoffettNathanson Media, Internet & Communications Conference, emphasizing its competitive pricing.
Imagen Ya hay más hogares con Netflix que con DVR en Estados Unidos 3 MAY 2024

Trends

What are the most effective streaming bundling strategies?

Omdia reveals that Netflix has a dominant position due to direct subscription access and varied bundling options, while other streamers, like Amazon Prime Video and HBO Max, use different bundling strategies, showcasing the industry's evolution into essential household services.
USA: Ad-tiered streaming is generating new subscriptions 21 FEB 2024

Data

USA: Ad-tiered streaming is generating new subscriptions

A study by Bango shows the positve impact of ads, bundling, and password-sharing crackdowns on the U.S. subscription economy.
Is bundling the future of the streaming industry? 22 NOV 2023

Data

Is bundling the future of the streaming industry?

Super Bundling gains momentum as subscription services aim to amplify customer acquisition and reduce churn, according to a new Bango research.