In 2025 more UK consumers prefer AVOD (42%) over BVOD or SVOD (each 36%), while 73% favor watching sports on big-screen devices and interactive ad features attract up to 24% of 18–24‑year‑olds.
The inaugural Q1 2025 report reveals Broadcast TV holds a 61.5% share of total viewing, with Digital Video at 30.1% and BVOD at 8.4%; Streamscape aims to evolve into a digital dashboard by mid-2026 to enhance cross-platform planning.
The product will combine BVOD, FAST, AVOD, and Live TV all at once, allowing audiences to lean back, lean forward, catch up, and watch their favorite shows live.
The new 10-part Docu-Series Format will be produced by Warner Bros. International Television Production NZ for Warner Bros. Discovery’s BVOD platform ThreeNow and linear channel Three.