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This year marks a significant milestone as the AFM relocates to the Palms Casino Resort in Las Vegas for the first time. Buyer and attendee participation is also running strong since registration opened in mid-June, with participants from 45 countries already registered. Organizers estimate total participation to come from more than 80 countries.

The multi-year deal will grant the company exclusive rights to offer the content across more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services.

The package includes more than 20 hours of concerts featuring The Cure live at Eurockéennes, Maroon 5 live at Casino de Paris, and Haim at Main Square Festival.