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The Prime Video Channels deal is one element of a broader distribution agreement that will provide consumers with continued access to the Peacock app on Amazon's Fire TV streaming video platform.

The new direct-to-consumer platform will feature over 20,000 live events annually, debut with a $29.99 monthly plan, and integrate personalized features such as live stats, fantasy, and betting.

Hub Entertainment Research’s 2025 “Monetizing Video” study finds the average U.S. household spends $83 a month on TV services, with 42% of bundle subscribers more likely to stay, while low price, binge access, and live sports remain key value drivers.

Fox Corporation's new streaming service, which will integrate all of its popular television brands on a single platform, will be integrated with ESPN's upcoming direct-to-consumer service, making the two services available bundled together for $39.99 per month.

The Top 10 Global Licensors generated $208 billion in retail sales of licensed consumer products during 2024, vs. $192 billion in 2023. Over the past five years, the combined retail sales of the current top 10 have exceeded $1 trillion.