A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.
The 2023 Pact Census reveals that the UK TV sector revenues reached their highest ever levels in 2022, driven largely by the growth of international revenues and a significant increase in streaming commissions.
SymphonyAI Media took a closer look at content windowing in the post-Covid era and how content sellers have shifted their strategies to optimize release sequencing and maximize revenue throughout the content distribution process.
Over 1.100 titles, 22.000 episodes and 14.000 hours of fiction are produced each year in Europe, but the 2020/2021 Covid-19 crisis halted growth, according to the European Audiovisual Observatory’s latest report.