Under McVay’s tenure, the UK’s independent production sector grew into a £3.6 billion industry, bolstered by key legislative wins, tax incentives, and the creation of the COVID-era Production Restart Scheme.
A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.
The 2023 Pact Census reveals that the UK TV sector revenues reached their highest ever levels in 2022, driven largely by the growth of international revenues and a significant increase in streaming commissions.
SymphonyAI Media took a closer look at content windowing in the post-Covid era and how content sellers have shifted their strategies to optimize release sequencing and maximize revenue throughout the content distribution process.