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Global advertising spend to top $1 trillion for first time in 2024/25 23 AUG 2024

Ad Sales

Global advertising spend to top $1 trillion for first time in 2024/25

A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.
Post-Covid boom sees exceptional TV revenue growth in the UK 13 SEP 2023

TV

Post-Covid boom sees exceptional TV revenue growth in the UK

The 2023 Pact Census reveals that the UK TV sector revenues reached their highest ever levels in 2022, driven largely by the growth of international revenues and a significant increase in streaming commissions.
How is content windowing in the post-Covid era? 18 AUG 2023

TV

How is content windowing in the post-Covid era?

SymphonyAI Media took a closer look at content windowing in the post-Covid era and how content sellers have shifted their strategies to optimize release sequencing and maximize revenue throughout the content distribution process.
ITV launches a Covid-19  drama, "Breathtaking" 25 JUL 2023

Distribution

ITV launches a Covid-19 drama, "Breathtaking"

The three-part series starring Joanne Froggatt is produced by Jed Mercurio’s independent production company, HTM Television.
Europe: More high-end series are being produced, but with fewer episodes 14 MAR 2023

TV

Europe: More high-end series are being produced, but with fewer episodes

Over 1.100 titles, 22.000 episodes and 14.000 hours of fiction are produced each year in Europe, but the 2020/2021 Covid-19 crisis halted growth, according to the European Audiovisual Observatory’s latest report.