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Media Dynamics released preliminary estimates in advance of its annual upfront and CPM-CPP reports, revealing TV and streaming achieved sales for $29.5 billion.

According to the research by Insider Intelligence, the competition in the streaming sector is leading to a more cost-effective CPM.

Fuse Media announced the successful close of its Upfronts with double-digit growth in volume and high single-digit growth in CPMs across its full spectrum of linear and digital offerings.

The data will now be made via the cost-per-thousand impression (CPM) metric. The conglomerate has granted additional time to certain clients and agencies who needed to evaluate how the changes will affect them.