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Uniting PwC Consulting LLC’s advisory expertise with Parrot Analytics’ advanced entertainment analytics, streaming economics, and IP valuation capabilities, this collaboration marks the beginning of a new era in decision-making for the global expansion of content.

Daily social video viewership across the Nordics surpassed seven million people in spring 2025—up nearly 30% year-on-year—cutting into local players' online viewing share to under 30%, according to Mediavision.

This announcement comes ahead of NATPE Budapest. In one of the key deals, TV3 Group Baltics has acquired more than 200 hours of content, including the hit format "Tempting Fortune" Voltage TV and GroupM Motion Entertainment for Channel 4, UK) for its channels in Latvia and Lithuania.

TVP Poland, TV2 Media Group, CANAL+, and Viasat World acquire over a dozen factual and scripted titles including "Implosion: The Titanic Sub Disaster," "Maxine," and "The Boy That Never Was", as Sphere Abacus expands its presence across the Baltics, Central and Eastern Europe, and Scandinavia.

The catalogue comprises exceptional one-off films, and series created for linear broadcasters and platforms covering a broad range of topics.