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Shoppable CTV is gaining traction as 38% of US ad buyers increase investment in the format, while 45% of CPG marketers see it as retail media’s next frontier. Although 43% of consumers want to shop via TV, only 10% have done so, revealing a gap in adoption. With Amazon, Instacart, and Albertsons expanding shoppable CTV, the market is poised for growth.

Based on the latest FreeWheel' study, 74% of 630M global streamers watch content via CTV, averaging 1 hour 47 minutes daily. 54% of Gen Z structure their evenings around TV, bridging generational viewing habits. 68% of Gen Z favor personalized ads, signaling new opportunities for advertisers.

Under the agreement, DIRECTV customers will continue to enjoy TelevisaUnivision’s leading broadcast and cable networks. In addition, DIRECTV is now including TelevisaUnivision’s U.S. properties within its new MiEspañol genre pack.

Premium OTT Drives 10% Higher Brand Recall and Increased Ad Engagement. Smart TV Growth and CTV Advertising Present New Opportunities for Marketers.

The Earth Touch TV expansion follows the channel’s performance in the UK since its launch in May 2023, as well as its continuing growth in the Netherlands, Nordics, Poland, Australia, New Zealand and South Africa.