Search results for ctv

Customers will access to Gusto TV’s lineup of globally inspired cooking shows, featuring dynamic hosts, mouthwatering recipes, and cinematic visuals.

As investment in programmatic CTV climbs toward $46.9 billion by 2028, Gracenote reveals only 14.3% of sports ad inventory includes league data and just 17.9% includes team information, highlighting critical issues in content visibility and targeting accuracy.

According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.

Marketers are increasing investments in premium streaming environments to capitalize on audience shifts and data-driven targeting. Advancements in interactive formats and measurement tools are accelerating CTV’s role in cross-platform strategies.

With double-digit growth in ViX and disciplined cost management, TelevisaUnivision strengthens its margins despite revenue pressures. Strategic deals like the DIRECTV agreement and exclusive Olympic rights position the company for long-term leadership in Spanish-language content.