Search results for ctv
14 AUG 2025
Markets
Australia: viewers embrace streaming control as FAST adoption surges amid economic pressures
According to LG Ad Solutions’ “The Big Shift 2025 | Australia Edition,” 63% of CTV audiences in Australia now prefer streaming, 64% favor free ad-supported TV over paid subscriptions, and more than one-third take online action after seeing a relevant ad.
13 AUG 2025
Streaming
OTT Studio Selected Amagi Ads Plus for Monetization of Its CTV Inventory
The partnership spans OTT Studio’s growing portfolio of FAST channels and its major entertainment apps, including Free Movies Plus, Christmas Plus, and others.
8 AUG 2025
Trends
US brands lean in: TV Ad spending surges amid streaming boom and targeting gaps
CTV viewership soared 46% year-over-year in H1 2025, while 68% of top advertisers increased TV ad impressions—yet 94% of those ads still reach just half of U.S. households.
4 AUG 2025
Trends
CTV: Can emotional alignment boost attention to advertising?
Emotionally aligned ads in over 50 campaigns captured between 27% and 66% of viewer attention—a 2.4× boost compared to non-aligned placements in Q2 2025.
31 JUL 2025
Markets
UK viewers embrace ad‑supported CTV as platform engagement grows across demographics
In 2025 more UK consumers prefer AVOD (42%) over BVOD or SVOD (each 36%), while 73% favor watching sports on big-screen devices and interactive ad features attract up to 24% of 18–24‑year‑olds.