Search results for ctv
22 NOV 2024
Forecasts
CTV's rising influence in 2025: Growth, innovation, and the quest for brand safety
Integral Ad Science’s latest "2025 Industry Pulse Report" highlights the key trends, challenges, and opportunities that will define 2025.
22 NOV 2024
Deals
DirecTV cancels Dish Network merger due to debt exchange impasse
he deal, originally valued at $1 plus the assumption of $9.75 billion in Dish debt, would have merged the two satellite TV providers into the largest U.S. pay-TV service, with a combined 20 million subscribers. However, the lack of consensus among bondholders effectively derailed the agreement.
8 NOV 2024
Markets
USA: 65% of Internet households use either Roku, Samsung, or Amazon as their primary CTV platform
Parks Associates latest research revealed Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased.
17 OCT 2024
Trends
CTV grows its share of all ad views in Europe
The FreeWheel Video Marketplace Report (VMR) highlighted the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.
23 SEP 2024
Trends
USA: 87% of CTV users typically watch the Super Bowl
A new report by LG Ad Solutions provided insights into how Super Bowl audiences consume content, their engagement levels, and the advertising opportunities that come with this highly anticipated event.