In the recently concluded third quarter, there were 600,000 new streaming subscriptions compared to last year. The primary driver of this growth is the introduction of more affordable, ad-supported subscription options.
New research from Mediaocean showed that a growing number of consumers are cutting the cord and turning to streaming platforms for entertainment, increasingly choosing more affordable ad-supported tiers.
StoryZoo aimed to reach a wider audience in Spain by offering its services as part of bundled packages, making it more accessible and affordable for subscribers.
Shayna Waldman, Development and Production Executive, and François-Xavier Arguillère, Head of Production, explain how the company is expanding its production model to make every format affordable.