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Futuresource Consulting forecasts India’s video entertainment sector will grow modestly, at a CAGR of around 1%, reaching INR781.5 billion by the end of the 2025 to 2029 period.

The initiative foresees the creation of the Ecovision label, aimed at promoting audiovisual sustainability with tools adapted to Latin America's realiy. With a contract valid through 2027, the partnership includes Globo’s knowledge transfer and access to sustainable technologies and methodologies developed by the company.

Despite aggressive platform consolidations, subscriber churn remains high—data shows that aligning theatrical IP with targeted genre clusters and audience demos drives stronger retention than content volume alone.

The new agreement includes a package of 18 drama series from CJ ENM, many of which have already found success in global markets, that will now be made available to Indian audiences.

48% of TV viewers engage with social media around shows, 31% shop via links or QR codes during content, and 45% of 18–34-year-olds buy products tied to what they watch—redefining the future of live and ad-supported television.