TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.
The agreement sees Banijay France and its entity, KM, lend their production expertise to Le Média Positif to amplify the stories of changemakers and local initiatives dedicated to driving social progress.
With over 19 million YouTube subscribers, Squeezie has become France’s most prominent content creator over the past decade, constantly redefining the landscape of digital entertainment.
The Channel 4.0 programming is launching on Spotify this week. Programming from Channel 4.0, its digital-first platform, will be made available to all Spotify users on mobile and desktop apps.