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he deal, originally valued at $1 plus the assumption of $9.75 billion in Dish debt, would have merged the two satellite TV providers into the largest U.S. pay-TV service, with a combined 20 million subscribers. However, the lack of consensus among bondholders effectively derailed the agreement.

This comes in the context of the blackout of ESPN, ABC, and other Disney networks. Simultaneously, DirecTV Accuses Disney Of bad faith negotiations In FCC Complaint.

A research by DirecTV Advertising revealed that users value this type of not only for its high production quality but also for its ability to create meaningful connections among viewers.

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

Agreement features First Distribution deal for "Somos Novelas", the fast channel featuring novelas from around the globe El Rey Rebel posts strongest month to date ahead of launch. Latinos currently make up nearly 20% of the U.S. population and possess a purchasing power of $3.4 trillion.