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Advertising becomes a key growth engine for the Global Entertainment & Media Market 25 JUL 2025

Markets

Advertising becomes a key growth engine for the Global Entertainment & Media Market

PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.
USA: Netflix breaks into Top 3 Media distributors in June 23 JUL 2025

Markets

USA: Netflix breaks into Top 3 Media distributors in June

Netflix Posts Largest Monthly Increase Among Media Companies – Climbs to Largest Share of TV since January with 8.3%. YouTube Achieves Largest Lead to Date with 12.8% of TV. Disney’s ABC Affiliates Account for Top 33 Broadcast Telecasts in June.
Atresmedia International integrates three FAST channels into FreeCast platform 1 JUL 2025

Streaming

Atresmedia International integrates three FAST channels into FreeCast platform

Cine y Series (‘CyS TV’), Zona Investigación (‘ZI TV’), and Única (‘ÚN TV’) are now available to the Hispanic audience in the ‘My Channels’ section of the U.S. operator. This partnership strengthens Atresmedia’s presence in the digital market, complementing collaborations with TCL Channel, The Roku Channel, FUBO, and Plex.
MENA streaming market to hit $1.5B by 2025 as SVOD subscriptions top 27 Million 13 MAY 2025

Markets

MENA streaming market to hit $1.5B by 2025 as SVOD subscriptions top 27 Million

According to Omdia, Shahid leads with 4.4 million subscribers, followed by YouTube Premium at 3.7 million, Netflix at 3.0 million, and StarzPlay at 2.3 million. The market is forecast to grow to $8.4 billion by 2029, fueled by mobile adoption and digital infrastructure expansion.
Paramount adds 1.5M subs, narrows streaming losses in Q1 2025 9 MAY 2025

Markets

Paramount adds 1.5M subs, narrows streaming losses in Q1 2025

Direct-to-consumer revenue rose 9% to $2.04 billion, while total company revenue reached $7.19 billion, beating forecasts despite a year-over-year decline. The TV Media segment fell 13% as ad revenue dropped 21%, underscoring pressure on traditional channels.