Search results for emarketer
21 APR 2025
Markets
USA: CTV networks join forces to drive more inclusive advertising
Revry and REVOLT are pooling their data to help advertisers reach diverse audiences more accurately—while keeping privacy front and center. eMarketer projects U.S. CTV ad spending will rise 16.8% in 2025.
15 JAN 2025
Trends
CTV ad overexposure is a growing concern for marketers
Emarketer examined the need for streaming services to improve transparency about audience metrics to ensure they do not overpromise or accept more ad spending than they can effectively deliver to the intended target audience.
14 JAN 2025
Forecasts
Netflix to achieve the fastest digital ad revenue growth this year
Emarketer predicts Netflix’s ad-supported video-on-demand will grow 43.0% in 2025, reaching $2.07 billion.
22 JUL 2024
Trends
USA: Kids prefer YouTube over traditional TV and Disney+
A research by eMarketer showed that Disney Channel viewership fell in the last 10 years, while kids 2-10 viewed three times more YouTube content in April compared with Disney+.
16 JUL 2024
Forecasts
The 2024 Olympics could be the most watched televised event in eight years
A research by eMarketer forecasted the event could surpass the last two Summer Olympics, celebrated in Rio and Tokyo, which each reached over 3 billion viewers.