Search results for engagement

Omdia data presented at Mipcom 2025 reveals that microdramas will nearly double the global revenues of FAST channels next year, driven by high user engagement and monetization models yielding up to $80 per user per month.

Duffen to lead strategy and global talent engagement at the new standalone studio launched in April 2025, focused on AI-driven content creation and innovation.

As churn climbs to 52% and binge viewing dominates, Hub’s latest research points to “open-loop” content strategies and discovery-first marketing as key to long-term audience engagement.

With vertical episodes as short as one minute, global services like TelevisaUnivision’s ViX MicrO and Asia’s iQIYI are seeing surging engagement, while platforms like Reel Short boast over 450 titles in Mexico alone and dedicated microdrama apps surpass one million downloads.

Horowitz Research finds that 63% of NFL fans engage on social media during games, 51% shop live, and 45% interact through features like alternate camera angles and mini-games—signaling new monetization and fan engagement opportunities.