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Lindström will be responsible for setting and implementing the strategic direction for content strategy, as well as leading programming and scheduling operations for the company's channel portfolios in Norway, Sweden, Denmark, and Finland.

Originally commissioned by BBC (UK), France Télévisions (France) and ZDF (Germany), the 52 x 11’ series has now been acquired by VRT Ketnet (Flemish Belgium), Téléquebec (French Canada), YLE (Finland), Warner Bros. Discovery (Italy), RTS (Switzerland) and SVT (Sweden).

The TV and film distribution and international financing company Norse Key Studios Ltd specialises in international sales of unscripted formats and documentaries, kids & youth programmes, scripted drama and comedy series, feature films, and music and performing arts IP.

The documentary has been sold to Nine (Australia), RTL (Germany), RTS (Switzerland), TV2 (Denmark), TV2 (Norway), TV4 (Sweden), MTV Finland, RTBF (Belgium), RTS Switzerland, Play Media (Belgium), Quebecor Content, Upstream Media (US, Canada, Lat Am, South Africa) and VA Media (US, LatAm, and Asia).

Theatrical films and TV movies account for 13% of total TV viewing time across 18 EU countries, with EU films representing 33% of titles aired and 41% of film viewing time. Viewing shares vary widely—from 7% to 23%—with Slovakia, Czechia, and Hungary leading in film consumption. UK films make up 6% of broadcasts and 5% of viewing time, performing strongest in Ireland, Sweden, and Finland.