The company’s live entertainment activity united under new division. Activities will be organised into three areas: Comedy Live Brands, Tour Booking, and the development of innovative live formats.
The deal will see the creation of formats, developed in partnership between Electric Robin and Aidy Smith, who will also serve as Executive Producer. The formats will span both branded and non-branded entertainment projects designed to engage audiences through innovative storytelling and dynamic brand integration.
"Scripted Formats" released by Carocci Editori, offers an accessible and insightful overview of one of the most influential phenomena shaping contemporary television.
Star-led scripted content, high-profile documentaries, and popular unscripted formats including “Secret Service,” “Trespasses,” and “Rise and Fall” headline a diverse slate aimed at driving Latin American sales.
In just four years, the company led by Massimo Righini, has evolved from an agile “creative greenhouse” into a strategic pillar within the Group, expanding across unscripted, scripted, and digital formats.