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The agreement lays the foundation for YugiBao’s expansion into a 360º entertainment brand for kids worldwide. Both companies will join forces to create a multiplatform narrative universe, tentatively named "YugiBao," and develop a dynamic roadmap and commercial strategies for the brand.

The title is an original SLR Productions’ programme, co-produced with Giggle Garage; commissioned by ABC Australia; financed by Screen Australia and the Australian Children’s Television Foundation. ZDF Studios is the international distributor excluding Australia and New Zealand which is handled by ACTF.

Foundation will focus on developing and adapting a multi-title slate from Simon & Schuster’s Little Simon Chapter Books & Graphic Novels as animated and/or live action properties for film and TV.

For the third consecutive year, Red Sea FF is partnering with the Final Cut programme in Venice, offering a €5,000 prize for a winning film in its post-production phase. Red Sea FF will also be continuing its support of the Venice Film Festival amfAR Gala as the presenting sponsor for the event for the fourth consecutive year.

Horst Stipp, EVP, Research & Innovation at the Advertising Research Foundation, explained how new user’s characteristics have become more relevant when choosing what to consume.