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Streaming TV unites generations as CTV adoption surges globally 6 MAR 2025

Trends

Streaming TV unites generations as CTV adoption surges globally

Based on the latest FreeWheel' study, 74% of 630M global streamers watch content via CTV, averaging 1 hour 47 minutes daily. 54% of Gen Z structure their evenings around TV, bridging generational viewing habits. 68% of Gen Z favor personalized ads, signaling new opportunities for advertisers.
USA: YouTube Introduced "Premium Lite" to Expand Subscription Offerings 6 MAR 2025

Streaming

USA: YouTube Introduced "Premium Lite" to Expand Subscription Offerings

Ad-free viewing for $7.99 per month, but without music and offline downloads YouTube aims to attract price-sensitive users with a streamlined subscription option.
Earth Touch launched its FAST channel on DIRECTV platform in MyFree the US 5 MAR 2025

Distribution

Earth Touch launched its FAST channel on DIRECTV platform in MyFree the US

The Earth Touch TV expansion follows the channel’s performance in the UK since its launch in May 2023, as well as its continuing growth in the Netherlands, Nordics, Poland, Australia, New Zealand and South Africa.
Telia sells TV & Media business to Schibsted in billionaire deal 27 FEB 2025

Deals

Telia sells TV & Media business to Schibsted in billionaire deal

As part of the deal, Telia enters a multi-year distribution partnership for TV4 and MTV content. While the company adjusts its 2025 free cash flow outlook to reflect the exclusion of TV & Media, its mid-term financial targets remain unchanged.
Imagen Televisa deberá pagar para transmitir sus señales de televisión abierta 5 FEB 2025

Corporate Moves

The IOC grants TelevisaUnivision exclusive audiovisual rights for Mexico until 2032

These rights include free-to-air television, pay television, digital platforms, and non-exclusive radio rights, along with the ability to sublicense media rights within Mexico.