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Featured titles include "Future’s Folktales Hopper Quest", "Dynasty Warriors: ORIGINS", as well as "Empire of the Ants", "UFO Robot Grendizer: The Feast of the Wolve" and "The Smurfs" games.

Over 60% of the global online population now watches short-form content daily—surpassing broadcast TV (47%), long-form streaming services (46%), and gaming (34%)—thanks to algorithm-driven platforms across all age groups.

As part of this alliance, Banijay Asia will take the helm in producing Playground, NODWIN Gaming’s flagship gaming reality show that has redefined the intersection of gaming, entertainment, and influencer culture in the region.

This partnership marks a significant step in Studio 100 International’s broader digital transformation strategy.

Mobile gaming in-app purchase revenue grew 4% year over year in 2024, with time spent up 8% and number of sessions up 12%. Players spent $82 billion in mobile game in-app purchases in 2024,  growth was mostly seen on iOS, with Android in-app purchase revenue falling flat year over year.