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UK's ITV launched new Ad Tech Suite to boost campaign performance 16 JUN 2025

Programmers

UK's ITV launched new Ad Tech Suite to boost campaign performance

Unveiled to 500+ advertisers at ITV Showcase, the three tools—Lead Gen Ads, YouTube Affinities, and Outcomes Planner—leverage ITVX interactivity, Google audience data, and 750 outcomes studies to maximize ROI, targeting, and lead capture.
USA: Amazon Prime Video reaches 130 million ad-supported users 13 MAY 2025

Streaming

USA: Amazon Prime Video reaches 130 million ad-supported users

Launched in January 2024, the ad tier is included in standard Prime memberships unless users pay to opt out. Amazon Ads generated $47 billion last year, ranking third globally behind Google and Meta.
YouTube's Rajarshi Lahiri to keynote at Create London 25 MAR 2025

Trade Shows

YouTube's Rajarshi Lahiri to keynote at Create London

In his role at YouTube, Lahiri drives the evolution of the creator economy, leveraging 12-plus years of experience at Alphabet across Google and YouTube
Fifth Season secured new global sales for "Godzilla Minus One" 17 MAR 2025

Distribution

Fifth Season secured new global sales for "Godzilla Minus One"

The deals include Talpa TV (Netherlands), peppermint anime gmbh (Germany and German-speaking Europe), TVN (Poland), RTL (Hungary), TV Azteca (Mexico), SVT (Sweden) and RTV Slovenija (Slovenia). Additionally, "Godzilla Minus One" is launching on digital platforms iTunes, Amazon and Google in the UK and Germany, and on iTunes, Fetch and Google in Australia, in March this year.
Atresmedia Collaborates with Google Cloud to promote innovation in the media industry 28 FEB 2025

Production

Atresmedia Collaborates with Google Cloud to promote innovation in the media industry

The company will leverage Google Cloud’s technology to develop and implement cutting-edge AI solutions to optimize internal processes and create pioneering use cases for the media sector.