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On Sports helps video services capitalize on sports programming to deliver improved user experiences and drive engagement.

The executive will oversee Gracenote’s global Product team, driving the development of its video, sports, and music offerings while spearheading efforts to expand into key markets.

Data from Gracenote revealed providers are leaning into a mix of high-profile originals, sports and deep content libraries to entice viewers and keep them engaged once they’ve tuned in.

It provides insights into content across the industry’s leading SVOD services. Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content

The agreement is to expand the content lineup in the UK and Canada. Through the deal, viewers can look forward to shows including "Psych" in the UK, as well as "Will & Grace" in Canada, all making their way to the platform for free.