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Gracenote launches AI-Powered MCP Server to enhance TV search and discovery 3 SEP 2025

Trends

Gracenote launches AI-Powered MCP Server to enhance TV search and discovery

The new product connects Large Language Models to Gracenote’s verified entertainment data in real time, enabling CTV platforms to deliver accurate, personalized content recommendations while reducing hallucinations and improving monetization.
FAST channels increased by 14% since the first quarter of the year 27 AUG 2025

Markets

FAST channels increased by 14% since the first quarter of the year

Gracenote's latest Data Hub update shows nearly 1,850 active FAST channels worldwide, with news and horror driving expansion as the genre mix evolves.
 Nielsen taps Ryan Moore as Chief Business Officer of Gracenote 17 JUL 2025

Corporate Moves

Nielsen taps Ryan Moore as Chief Business Officer of Gracenote

Ryan will oversee Gracenote’s global sales, marketing and customer and partnership experience teams as well as drive alignment with its global product, engineering and content organizations. 
Gracenote and MetaBroadcast improve data harmonization for TAM Ireland 10 JUL 2025

Apps

Gracenote and MetaBroadcast improve data harmonization for TAM Ireland

Collaboration will result in improved data quality and understanding of genre-level TV viewing. Under this agreement, MetaBroadcast will implement a programme data harmonisation system.
Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency 5 JUN 2025

Trends

Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency

As investment in programmatic CTV climbs toward $46.9 billion by 2028, Gracenote reveals only 14.3% of sports ad inventory includes league data and just 17.9% includes team information, highlighting critical issues in content visibility and targeting accuracy.