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This announcement comes ahead of NATPE Budapest. In one of the key deals, TV3 Group Baltics has acquired more than 200 hours of content, including the hit format "Tempting Fortune" Voltage TV and GroupM Motion Entertainment for Channel 4, UK) for its channels in Latvia and Lithuania.

One of the standout titles is the biopic movie "I Was Honey Boo Boo" (1x90’, Cineflix Productions and ITV America’s Thinkfactory Media in association with GroupM Motion Entertainment for Lifetime, US).

GroupM’s 2024 Global Midyear Advertising Forecast expects the U.S. and China to make up 57.1% of global ad revenue, adding $44.5 billion to their totals in 2024 (excluding U.S. political spending).

Produced by Lifted Entertainment, part of ITV Studios, and GroupM Motion Entertainment, the new version of the format will air on ITV2 and ITVX in the new year.

Together, they have joined once again with chef and Executive Producer Aarón Sánchez on "El Toque de Aarón." The six-part series follows chef and Executive Producer Aarón Sánchez and his team as they help Latino restaurants in the Los Angeles area reach new heights.