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Originally developed and produced by Hasbro Entertainment, Mattel Television Studios and Lionsgate Alternative for The CW, David Garfinkle, Gabriel Marano, and Michelle Mendelovitz served as executive producers.

The show premiered on The CW Network on October 3.

The revenue dropped 24% due to the eOne sale, but excluding that, it decreased 9%, with growth in some segments offset by declines in Consumer Products. Its operating profit of $116.2 million includes eOne-related costs, resulting in a 15.3%. margin. The entertainment revenue fell 85% due to the eOne sale, but excluding that, it grew 65%, driven by "Peppa pig" content.

Hasbro announced that it has reached a definitive agreement to sell its Entertainment One film and TV business to Lionsgate for approximately US$500 million.

Hasbro has initiated a sale process for the part of its eOne television and film business not directly supporting the company’s branded entertainment strategy.