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Horowitz Research finds that 63% of NFL fans engage on social media during games, 51% shop live, and 45% interact through features like alternate camera angles and mini-games—signaling new monetization and fan engagement opportunities.

Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.

A recent study by Horowitz shows that more than half (52%) of LGBTQIA+ consumers say they have clicked on an ad from a brand that shows up on their media feed (compared to 44% of consumers overall), and nearly 4 in 10 (39%) LGBTQIA+ consumers have interacted with social media ads by liking, sharing, or commenting on them.

Horowitz Research data highlighted Black Americans' concerns regarding the news media's influence on shaping perceptions and opinions.