horowitz - Latest news Search results for horowitz

USA: Hispanics drop Pay-TV, boosting demand for Spanish content on SVOD and FAST 8 MAY 2024

Trends

USA: Hispanics drop Pay-TV, boosting demand for Spanish content on SVOD and FAST

This comes from the report by the consulting firm Horowitz, "FOCUS Latinx Volume I: Subscriptions 2024", an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.
USA: ​​LGBTQIA+ and younger audiences seek diverse and LGBTQIA+ content 18 APR 2024

Markets

USA: ​​LGBTQIA+ and younger audiences seek diverse and LGBTQIA+ content

A report by Horowitz Research showed that LGBTQIA+ content viewers and audiences aged 18-34 years old are more keen on consuming inclusive contents.
Crackdowns on password sharing impacted on SVOD subscribers loss 15 APR 2024

Trends

Crackdowns on password sharing impacted on SVOD subscribers loss

A study by Horowitz Research analyzed how recent crackdowns on password sharing are impacting consumer behavior when it comes to subscription streaming services.
On the Netflix and Disney+ path: more companies join the anti-password sharing trend 7 FEB 2024

Data

On the Netflix and Disney+ path: more companies join the anti-password sharing trend

According to a recently published report by the consulting firm Horowitz, one-third of US viewers either borrow login credentials or share the costs of at least one streaming service. Six out of ten viewers have no ethical qualms when sharing passwords.
Long-Form TV remains relevant for Gen Z 1 FEB 2024

Data

Long-Form TV remains relevant for Gen Z

A new research by Horowitz Research shows that young Americans are almost as likely to be viewers of professionally produced TV content as they are non-TV content.