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Hub’s 2025 “TV Advertising: Fact vs. Fiction” survey shows over 50% of viewers willing to prioritize streaming subscriptions over other leisure spending despite widespread concern about rising costs and recession risks.

The title expands to Estonia and Latvia, with local versions produced by ELITAZ from a new hub in Lithuania.

With streaming churn at 47% and only 29% of viewers sticking with most franchises, studios face mounting pressure to innovate content pipelines and deepen fan engagement, according to Hub Entertainment Research.

The collaboration introduces an exclusive "Pocoyo" hub inside the Lingokids app, featuring original episodes and educational games designed to support early childhood development for millions of young users.

This agreement expands MediaHub’s documentary offerings with acclaimed titles from Argentinean filmmakers Julian and Joaquin Azulay, including their namesake film, "Gauchos del Mar", and other titles such as "African Territory" and "Transcending Waves".