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Sitting within All3Media’s OMG, Objective Entertainment will bring together the production slates and programming of Betty TV and Triple Brew Media. Cooke starts with immediate effect whilst Simpson, currently delivering two of his developments from Thames to broadcasters, takes up his role in July.

Under the new name and brand identity, early Peyo characters, including “The Smurfs” and other IPs, will be revived using modern animation with new stories inspired by the original “Johan & Peewit” and “Benny Breakiron” comic books.

TV2 Denmark and TV2 Hungary have both picked up the Aberdeen-set crime caper, star by Romario Simpson.

The film, starring Elijah Wood and directed by Ant Timpson, is produced by Firefly Films New Zealand and Nowhere.

During the online event, IMPS execs revealed details about the upcoming series and movie, as well as, the new marketings campaigns, publishing, consumer products and family entertainment experiences.