It's part of the strategy to bring Turkish audiovisual content closer to Indian audiences. The titles are "Hear Me," "Dreaming of You," and "Love Puzzle".
Powerkids Plus Kartoon is a curated platform with content from Powerkids library, including classics like "Akira and Mowgli" and "The Jungle Book" and modern like "Lassie" and "The Psammy Show."
The last media rights five-year contract was valued at $1.2 billion annually, but the IPL is poised to monetize these massive rights costs through ad and sponsorship, rather than subscription revenue.
With this acquisition, Reliance Industries, a multinational conglomerate already the majority shareholder in Viacom18, will solidify its position further in the Indian media landscape.