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Max taps Elettra Canovi to lead Scripted Content in Italy before 2026 launch 9 MAY 2025

Streaming

Max taps Elettra Canovi to lead Scripted Content in Italy before 2026 launch

The former Indiana Production executive will be leading the development and production of original scripted series for the Italian market.
EndemolShine India Launches Branded Entertainment 8 MAY 2025

Deals

EndemolShine India Launches Branded Entertainment

The company partners with Mediascope to drive growth. The focus will be on developing premium, high-impact content across formats and platforms, where brands become an integral part of the storytelling.
All3Media to distribute Oxford Scientific Films and Aranya Parva Creations' "My Otter Diary" 25 APR 2025

Distribution

All3Media to distribute Oxford Scientific Films and Aranya Parva Creations' "My Otter Diary"

Shot over five years, "My Otter Diary" follows wildlife filmmaker Sugandhi Gadadhar as she explores the playful and resilient lives of an otter family residing in one of India’s most rapidly changing waterways, the Cauvery River (also known as the Kaveri River).
Eccho Rights and Amazon MX Player strengthen alliance with two more Turkish titles 15 APR 2025

Distribution

Eccho Rights and Amazon MX Player strengthen alliance with two more Turkish titles

Amazon MX Player and Eccho Rights expand their partnership, bringing Turkish drama "Golden Boy" and "Chrysalis" to viewers across India, strengthening the platform’s international content slate.
Global streamers accelerate shift in scripted commissions beyond North America 11 APR 2025

Markets

Global streamers accelerate shift in scripted commissions beyond North America

According to Ampere, North America’s share of new Scripted series fell to 37% in H2 2024, while Asia Pacific reached a record 20%, driven by rising investment in local Originals across Japan, India, and Thailand.