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The agreement covers the technical distribution of all SPI channels in Europe, as well as the distribution of 14 linear TV channels and the SVOD service from SPI.

This agreement expands MediaHub’s documentary offerings with acclaimed titles from Argentinean filmmakers Julian and Joaquin Azulay, including their namesake film, "Gauchos del Mar", and other titles such as "African Territory" and "Transcending Waves".

The catalogue comprises exceptional one-off films, and series created for linear broadcasters and platforms covering a broad range of topics.

According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.

The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.