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The CEE market explored the best strategies to overcome the challenges faced by industry players and buyers amid increasing production, distribution, and marketing costs — and the resulting impact on consumers.

With 8.7 billion iPlayer streams in 2023 and 71% weekly UK audience reach, the broadcaster is betting on digital growth to counter rising costs and flat revenue. Annual Plan outlines strategic response to inflation, license fee freeze, and global competition.

STV Group has reported a 22% year-on-year drop in operating profit, attributing the decline to a challenging TV advertising landscape and inflationary cost pressures.

Marketers are up against two major challenges when it comes to reaching and ultimately influencing audiences: the prevalence of ad-avoidance and the effects of inflation, Nielsen noted in its latest “2023 Consumer Survey Report.”

The BBC will receive a below-inflation increase to the licence fee, UK’s Culture Secretary, Lucy Frazer, has confirmed.