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The co-development deal will give the label the flexibility to shape TBS’ new and existing formats for both Australian and global audiences. As part of the agreement, Banijay Entertainment has a first-look arrangement to produce the co-developed titles locally across its label footprint. The first TBS format in development with ESA is "The Insider", the take on the gameshow "Actor Vs Reactors".

The company will be participating at Asian Content Film Market for the first time, when it will unveil its newest drama series "The Insider" and will be under the banner of the Philippine Pavilion.

"The Clan" is based on the scripted format "Insider" (Icerde) from Turkish production giant Ay Yapim, which was licensed for remake to Pro TV by Eccho Rights. The spin off is called "Our Father".

According to the research by Insider Intelligence, the competition in the streaming sector is leading to a more cost-effective CPM.

According to Insider Intelligence's latest report, the CTV business is projected to grow 22.4% to reach a total of $30.10 billion in 2024.