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YouTube, a key platform for TV and Film, now reaches 38% of global users 21 MAY 2025

Trends

YouTube, a key platform for TV and Film, now reaches 38% of global users

YouTube reaches 84% of internet users monthly, with 34% of long-form viewers using Smart TVs. In Asia Pacific and Latin America, engagement with TV and film content on the platform hits 45% and 40% respectively.
USA: 19% of internet households subscribe to ESPN+, and 10% subscribe to NFL+ 13 MAR 2025

Trends

USA: 19% of internet households subscribe to ESPN+, and 10% subscribe to NFL+

The figures are based on a study by Parks Associates, which explores sports fans' viewing preferences, including their watching habits, spending patterns, and interest in interactive services.
Starz innovates with new distribution deals in the United States 10 FEB 2025

Deals

Starz innovates with new distribution deals in the United States

Starz also partners with Verizon to offer a 1-year subscription to eligible customers as part of their new home internet plan.
USA: 65% of Internet households use either Roku, Samsung, or Amazon as their primary CTV platform 8 NOV 2024

Markets

USA: 65% of Internet households use either Roku, Samsung, or Amazon as their primary CTV platform

Parks Associates latest research revealed Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased.
O Reino Infantil and YouTube Kids launch Portuguese campaign focused on child safety online 7 OCT 2024

Kids & Animation

O Reino Infantil and YouTube Kids launch Portuguese campaign focused on child safety online

Following the success of the Spanish and English versions, O Reino Infantil and YouTube Kids Brazil introduced “As venturas de Bartolinho na Internet", a series of five capsules in Portuguese, packed with practical tools and tips for children and their families to navigate the web safely and responsibly.