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USA: 65% of Internet households use either Roku, Samsung, or Amazon as their primary CTV platform 8 NOV 2024

Markets

USA: 65% of Internet households use either Roku, Samsung, or Amazon as their primary CTV platform

Parks Associates latest research revealed Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased.
O Reino Infantil and YouTube Kids launch Portuguese campaign focused on child safety online 7 OCT 2024

Kids & Animation

O Reino Infantil and YouTube Kids launch Portuguese campaign focused on child safety online

Following the success of the Spanish and English versions, O Reino Infantil and YouTube Kids Brazil introduced “As venturas de Bartolinho na Internet", a series of five capsules in Portuguese, packed with practical tools and tips for children and their families to navigate the web safely and responsibly.
USA: 42% of internet households used an AVOD service in the past 30 days 4 OCT 2024

Trends

USA: 42% of internet households used an AVOD service in the past 30 days

A new research by Parks Associates highlighted the segment’s exponential growth compared to the last two years.
"The Children’s Kingdom" and YouTube Kids launch children’s online safety campaign in English 23 AUG 2024

Kids & Animation

"The Children’s Kingdom" and YouTube Kids launch children’s online safety campaign in English

Following the great success of "Las Aventuras de Bartolito en Internet," The Children’s Kingdom and YouTube Kids are launching ‘Bartolito’s Awesome Internet Adventures’, a series of five short English videos packed with practical tips and tools to teach kids and their families how to use the Internet safely and responsibly.
USA: 42% of internet households use an AVOD or FAST service 19 AUG 2024

Trends

USA: 42% of internet households use an AVOD or FAST service

A new research by Parks Associates also revealed that average spending has dropped from $80 a month six months ago to $63 a month.