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The initiative foresees the creation of the Ecovision label, aimed at promoting audiovisual sustainability with tools adapted to Latin America's realiy. With a contract valid through 2027, the partnership includes Globo’s knowledge transfer and access to sustainable technologies and methodologies developed by the company.

The yet-to-be-named label will focus on scalable, returning competitive formats and integrate the portfolios of Potato and 12 Yard, as ITV Studios ramps up investment in globally marketable unscripted IP.

It will be led by Josh Cole. He described the new venture, alongside the arrival of Parke and Morrissey, as an opportunity to expand creative ambitions.

The new production company will be based in Munich and aims to supply the demand for comedy and reality content in the German TV and streaming market.

Zapata joins the label from Ntertain Studios/Neon16 and will oversee all scripted development and production for the recently launched Mexico City-based company.