Search results for latinx
2 JUL 2025
Markets
USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV
According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.
2 OCT 2024
Trends
How does U.S. Hispanic audiences consume news?
During this year’s Hispanic Heritage Month and with the election season in full swing, Horowitz reviewed what issues are top of mind for Hispanic/Latinx Americans.
8 MAY 2024
Trends
USA: Hispanics drop Pay-TV, boosting demand for Spanish content on SVOD and FAST
This comes from the report by the consulting firm Horowitz, "FOCUS Latinx Volume I: Subscriptions 2024", an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.
17 JAN 2024
Deals
Nielsen’s Gracenote forms partnership with five media advocacy groups to launch inclusion initiative
In addition, the Latinx House and IllumiNative will host Nielsen to celebrate the new Diversity Spotlight at the 2024 Sundance Film Festival.
12 MAY 2023
Data
What are the streaming preferences of Latinx viewers?
Latinx TV content viewers in the United States over-index for having subscription streaming services compared to total market consumers, according to the newly released “Focus Latinx Volume 1: Subscriptions” report by Horowitz Research.