While streaming added 45 new LGBTQ+ characters for a total of 177 this season, 41% of all LGBTQ+ characters across platforms are set to disappear, with broadcast and cable continuing to show declines.
With 63% of LGBTQ+ viewers feeling misrepresented and 50% spending over three hours daily on social media, inclusive content and authentic creator partnerships are proving key to engagement and brand growth.
59% of LGBTQIA+ consumers say they’re more likely to buy from brands that publicly support the community, while 40% prioritize working for purpose-driven organizations.
Freeview audiences can enjoy OUTflix’s signature mix of LGBTQ+ original series, reality shows, documentaries, and feature films without a subscription.