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It´s a Ventanarosa Productions project, in association with Endemol Shine North America, EndemolShine Boomdog, and Warner Bros. Discovery.

Key titles like comedy "Lakay Nou" has been licensed across France, and Canada, and four of the company’s formats have been optioned in Brazil, Mexico, Germany, Italy, and Czech Republic.

ITV has launched five new themed YouTube channels and begun uploading full episodes of shows like "Victoria" and "Deal or No Deal" across its digital network. According to Ampere, the shift marks a strategic move toward long-form content, with full episodes now dominating ITV’s YouTube output since February 2025.

The production sector generated £3.6 billion in 2023, but this topline number hides deeper concerns. Content investment by PSBs—still the backbone of original UK programming—declined last year. While SVOD services like Netflix and Prime Video continue to invest in UK content, their focus is narrow: mostly high-end drama and some premium factual. In 2023, there were just 30 UK SVOD commissions compared to nearly 1,400 from PSBs.

Paris Lees is the creator and lead writer of "What It Feels Like For A Girl," and Brian Welsh ("Beats", "Black Mirror") is lead director. The drama will arrive on BBC iPlayer and BBC Three later this year. ITV Studios will handle international distribution.