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The deal was struck with OLGA, a new live-streaming platform and one of the most-watched channels among young people in Argentina.

During the third day of the LA Virtual Screenings 2021, Isadora dos Santos, Juniors Market Analyst at Newzoo, presented the panel “The Global E-Sports and Game-related Live-Streaming Ecosystem”.

The global games live-streaming audience will reach 728.8 million by the end of 2021, a +10% increase over 2020’s audience number, according to Newzoo’s “2021 Global E-sports and Live Streaming Market” report.