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Screentime New Zealand and LUMA Partner to create a magical night walk in Queenstown 2 APR 2025

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Screentime New Zealand and LUMA Partner to create a magical night walk in Queenstown

Hosted at the town’s Kiwi Park, a five-acre wildlife sanctuary dedicated to the conservation of New Zealand’s native species, tickets for LUMA Enchanted go live on April 25, with the experience running through winter 2025.
USA: 40% of free TV streaming adult consumers increased use in the last year 12 OCT 2023

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USA: 40% of free TV streaming adult consumers increased use in the last year

Forty percent of US adults that watch free TV streaming (FTS) services such as YouTube, Pluto TV, and Freevee reported an increase in time spent viewing the services compared with last year, according to Aluma Insights.
What is “app hopping” and why is it getting more common among streaming users? 25 AUG 2023

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What is “app hopping” and why is it getting more common among streaming users?

One-sixth of adults that subscribe to SVOD services regularly “hop” between these apps, signing up for a service for a limited time then cancelling once a specific end is met, according to new research from Aluma Insights.
One-third of SVOD buyers in the United States are set to reduce subscription spending 21 JUL 2023

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One-third of SVOD buyers in the United States are set to reduce subscription spending

New research from Aluma Insights finds 35% of subscription video-on-demand customers are spending too much on streaming services and are looking to cut back.
United States: Smart TVs account for half of all OTT TV viewing 7 APR 2023

Data

United States: Smart TVs account for half of all OTT TV viewing

Adult SVOD viewers in the United States spend half their streaming TV time watching apps on smart TVs, up from 31% in 2015, according to Aluma Insights’ latest report.